Privacy Policy

Dominion Auto Group respects your privacy and explains below how we collect, use, disclose, store, and protect personal information when you use our website, forms, portal, and related services.

Effective date: April 23, 2026 Contact: pocketlot.feedback@gmail.com Province: Alberta, Canada
This policy is written to reflect Alberta’s private-sector privacy law (PIPA) and, where applicable, Canada’s federal privacy and anti-spam rules. You should still have it reviewed by qualified Alberta legal counsel before publishing.

By submitting a form, using our website, or interacting with our services, you agree that we may collect, use, disclose, and retain your information as described in this policy and as permitted by applicable law.

Table of Contents

1. Who We Are

Dominion Auto Group (“Dominion Auto Group,” “we,” “us,” or “our”) operates a lead generation and customer connection service for automotive-related inquiries, including credit applications, vehicle requests, trade-in inquiries, and related portal services.

For privacy questions, please contact our privacy contact at pocketlot.feedback@gmail.com.

2. Information We Collect

We collect only the information reasonably needed to operate our services, respond to your request, and connect you with relevant dealership partners.

Information you provide directly

  • Name and contact details such as email address, phone number, and city or province.
  • Credit or financing details you choose to share, such as employment status, income range, down payment range, or general credit situation.
  • Vehicle-related details, including desired vehicle type, vehicle year/make/model, mileage, condition, trade-in status, and notes.
  • Messages you send us, including through forms, email, or portal messages.

Information collected automatically

  • Device and browser information.
  • IP address, pages visited, timestamps, and referring pages.
  • Cookie, pixel, and similar advertising or analytics data.
  • Form interaction data, such as submission steps, clicks, and conversion events.

3. How We Use Information

We use personal information for reasonable purposes connected to our services, including:

We do not use your information for purposes that are incompatible with the purposes described in this policy.

4. How We Share Information

We may share your information with the following categories of recipients:

If you submit a lead form, you understand that the details you provide may be shared with a dealership partner or partners so they can contact you about your request. This sharing is done for the purpose you requested.

We do not sell personal information as a standalone business practice.

If our service providers or partners process data outside Alberta or Canada, your information may be subject to the laws of those jurisdictions.

5. Cookies, Pixels, and Analytics

We use cookies and similar technologies to operate our website, remember preferences, measure performance, and improve advertising effectiveness. These technologies may include analytics tools and advertising pixels.

These tools may collect or receive information such as page visits, device data, and conversion events. Where required by law, we will request consent or provide an appropriate notice and choice.

7. Retention

We keep personal information only as long as reasonably necessary to fulfill the purposes described in this policy, to resolve disputes, to maintain business and accounting records, and to meet legal obligations. When information is no longer needed, we will delete it, anonymize it, or securely archive it as appropriate.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.

If we become aware of a privacy incident involving personal information, we will handle the incident in a manner consistent with applicable law and our security procedures.

9. Access, Correction, and Complaints

You may request access to the personal information we hold about you, request correction of inaccuracies, or ask questions about our privacy practices by emailing pocketlot.feedback@gmail.com.

If you are unsatisfied with our response and applicable law permits it, you may contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada, depending on which law applies.

10. Children and Age Limits

Our services are intended for adults or persons of legal age to enter into vehicle-related inquiries and related communications. We do not knowingly collect personal information from children. If you believe a child has submitted personal information, contact us and we will review the request.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date. Your continued use of our website after changes are posted means you accept the updated policy to the extent permitted by law.

12. Contact Us

Questions, privacy requests, or complaints may be sent to:

Email: pocketlot.feedback@gmail.com

No phone number or physical address is listed here by request. If you need a formal mailing address later, add it here before publishing if required by your legal advisor.